The Frederick Gunn School
be a force for good
Frederick Gunn was a pioneering educator, courageous abolitionist, leader in the Underground Railroad, and rugged outdoorsman. He was everything you'd want in a school founder — and more. Our efforts for the Frederick Gunn School (Washington, CT) involved a complete rebranding to better honor the legacy of the school's one-of-a-kind founder. We redefined all aspects of the school's public-facing persona and their extensive communication program.
A look and feel that points to the future
for a school with deep roots.
The rebranding of The Frederick Gunn School was a catalyst to activate Mr. Gunn's values within the school, but also helped articulated the school's sense of purpose in the marketplace and reassure people about the strength of the school's academics.
