TATA Water
Making waves with a very special water
It’s well known that we work with clients who want to reach an affluent audience. The Tata Group asked if we could conduct a branding and packaging exploratory to promote a newly-created water loaded with micronutrients meant to counteract malnourishment among a far-from-affluent audience. We thought about water and the ways it’s marketed and we thought this ought to be different. No heavy science. No talk about sparkling pure mountain streams. No trading on fear. Just life and possibility … and the promise of making the world better.
