Making waves with a very special water
It’s well known that we work with clients who want to reach an affluent audience. But we couldn’t refuse the invitation when the Tata Group asked if we could help promote a newly-created water loaded with micronutrients meant to counteract malnourishment among a far-from-affluent audience. We thought about water and the ways it’s marketed and we thought this ought to be different. No heavy science. No talk about sparkling pure mountain streams. No trading on fear. Just life and possibility … and the promise of making the world better.