Upper East Side Stories
A discreet luxury hotel on Manhattan’s Upper East Side, The Surrey challenged us with giving new life to images that had been in full rotation for several years. With the goal of defying typical hotel conventions while enhancing a bit of edge already inherent in the brand’s DNA, we used bold design, typography and irreverent copy to enliven the work with more storytelling and confidence.
We produced and supervised a property shoot of the hotel with acclaimed architectural photographer
Scott Frances to accentuate the spaciousness and luxe details of The Surrey’s elegant rooms and suites.
Patrons Club by The Surrey
We developed a distinct visual identity and suite of marketing assets for The Surrey Patrons Club,
an invitation-only program offering privileged access to the hotel’s signature amenities and services.
Hot Cocoa Cart
In partnership with The Surrey and Parisian confectioner La Maison du Chocolat, we designed a roving bicyclette and cart to sell a signature blend of hot cocoa throughout the Upper East Side. After garnering press and buzz about town, including features in The New York Times and Forbes, we were asked to follow up with the creation of a custom ice cream cart to extend the activation’s success to the warmer months.