HEI Hotels and Resorts
Defining a category leader’s real point of difference
HEI is one of the world’s most successful hotel managers precisely because they do not think like a hotel management company. They are a real estate company, and what distinguishes them is an utterly unique point of view about how to add value to hotel real estate. In an increasingly competitive market, HEI needed a way to capture its unique value proposition while infusing modernity into the well-established brand. We helped articulate their singular brand promise, educate the professional audience about their original point of view, and develop a distinctive visual identity that we brought to life in a credentials presentation and homepage design.