Taj Hotels

Taj forever.

In November 2008 the historic Taj Mahal Palace Hotel in Mumbai was devastated by a terrorist siege. Following an extensive renovation, we were asked to reintroduce “The Taj” to the world. We created “Taj Forever,” a nod to its century-long past as well as to its proud and determined future. That single phrase, “Taj Forever,” became a rallying cry that inspired staff and gave guests certainty and conviction once again. Photography by Daniela Federici.

As part of our photo shoot we captured Taj Mumbai employees celebrating the reopening.