Brookfield Place

WAKING UP THE CITY

As a catalyst for New York’s New Downtown Brookfield Place helped revitalize the area. But unlike Midtown shopping and dining which draws countless tourists, we determined Brookfield Place would thrive only if it truly became part of the local community. We designated Brookfield Place as “Our Place” in a lively campaign that encouraged neighbors to make it their go-to spot after work and on weekends.