Brookfield Place

WAKING UP THE CITY

 
 

As a catalyst for New York’s New Downtown Brookfield Place helped revitalize the City. But unlike Midtown shopping and dining which draws countless tourists, we determined Brookfield Place would thrive only if it truly became part of the local community. We designated Brookfield Place as “Our Place” in a lively campaign that encouraged neighbors to make it their go-to spot after work and on weekends.

 
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EXTERIOR BRANDING

EXTERIOR BRANDING

 
EXTERIOR BRANDING

EXTERIOR BRANDING

PRINT ADVERTISING

PRINT ADVERTISING

 
SUBWAY STATION TAKEOVER

SUBWAY STATION TAKEOVER

 
SUBWAY STATION TAKEOVER

SUBWAY STATION TAKEOVER