Wüsthof

SLICING THROUGH THE CLUTTER BY

USING MAKERS TO ELEVATE A PREMIUM BRAND

 

How a 200-year-old global company is
targeting a new generation

Wüsthof, the iconic German knife brand sought to engage the next generation of home cooks and seed a passion for fine knives. To help Wüsthof meet this challenge, we conducted a nation-wide search to shine a light on a new wave of culinary talent, a group of visionary professionals that are pushing boundaries in their communities, in the kitchen and on the dinner plate. This is the inspiration behind Defining the Edgë, our fully-integrated communications platform that explores why having the right tools in the kitchen elevates much more than the meal. 

DIGITAL BRANDING

DIGITAL BRANDING

DIGITAL BRANDING

DIGITAL BRANDING

 

Defining the Edge tells the Chef Story
in mini-documentary form and provides video recipes by our Edge chefs.

CONTENT CREATION

CONTENT CREATION

 

CONTENT CREATION

 
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Edge Chef portraiture by Henrik Olund.

PRINT ADVERTISING

PRINT ADVERTISING

 

"BIRTH OF A KNIFE" - FILMED AT THE WÜSTHOF FACTORY HQ IN GERMANY

 
DIGITAL ADVERTISING

DIGITAL ADVERTISING

SOCIAL MEDIA ADVERTISING

 

Trade Show Booth

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To launch WÜSTHOF’s rebranding effort at the 2019 International Home + Housewares Show in Chicago, we partnered with the brand to help create a new booth design and trade show experience that would serve as the literal centerpiece of their efforts.  The act of cutting ingredients is often one of discovery and transformation, and the booth’s design alludes to this hidden world of delicious possibility. Using the most technologically-advanced equipment and techniques available, we photographed a blood orange slice to soar over 20-feet high while still achieving maximum clarity. It serves as an unexpected and enveloping invitation to discover what fresh, new things are happening with WÜSTHOF.

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