September 2019

 

RISE ABOVE

IDEAS THAT INSPIRE

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The brand idea in the digital age. In a digital world the servings may be byte-size, but that’s no excuse for failing to have a genuine and powerful brand idea underlying your creative. That brand idea is your identity. It’s what you stand for. But when the shift to digital prioritizes clickbait in the form of tactical offerings in a bland envelope the brand erodes. For luxury brands the price premium is bound up in the brand impression, which means that impression can disintegrate if it’s not nurtured properly. The best messaging strategy begins and ends with a solid brand idea.


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BREAKING 

A PEEK AT NEW WORK

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The Ritz-Carlton New York, Central Park gave us the opportunity to brand their newest gastro lounge, Contour. The idea behind the Contour name and logo came from the interior designer's Matisse-inspired lines that adorn the bar ceiling. Matisse was also the inspiration for Contour’s distinctive logo. The wine glass with the tree are a nod to the location opposite Central Park.


See more Contour on social media >>


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WÜSTHOF Summer Campaign. Whatever the season, WÜSTHOF knives are the essential tools to make the most of the season’s freshest ingredients. We paired beautiful, seasonal ingredients with WÜSTHOF's unique blade shapes to highlight the breadth of their collection and suggest how consumers can transform food from something raw to something spectacular. This campaign showcases how knives serve as an artistic instrument of change.


See more of our WÜSTHOF work >>


POSTED

AS SEEN ON SOCIAL


One from the Archives

Inspired by our past 

Journeys for the confident connoisseur. Belmond's exquisite portfolio of hotels gave us license to identify and articulate a soulful philosophy that speaks to the savvy guest who has seen much of the world, offering them an opportunity to leave what they know behind and set their sights further ahead. Can travel be deeper, richer, and ultimately more meaningful? Belmond believes the answer is “Indeed.”


See our work for Belmond >>