IDEAS THAT INSPIRE
What are the sexes telling us about brands? According to research from The Affluence Collaborative, 67% of wealthy men prefer owning brands that their friends recognize and appreciate. Women, on the other hand (70% of them), prefer it if only a very few people can tell what brand it is. Women think of brands in relation to their sense of themselves as unique individuals. But men favor the endorsement and guarantee of prominent badge brands. Ah yes ... go big or go home. Men are not so hard to understand after all.
A PEEK AT NEW WORK
Wüsthof Knives. We extended our partnership with long-time client WÜSTHOF to help them invigorate and unify their social channels. Through our production of eye-catching photography that reflects a consistent and elevated visual style, the brand now has a library of social assets that truly showcase the product and pop off the screen.
AS SEEN ON SOCIAL
One from the Archives
Inspired by our past
TATA Water. Our work has always been for brands seeking to reach an affluent audience. But we were honored when the Vice-Chairman of Tata Group, India’s largest conglomerate and the owners of our client Taj Hotels, asked if we could help promote a newly-created water loaded with micronutrients meant for India’s least fortunate.
See our work for TATA Water >>