IDEAS THAT INSPIRE
Finding your voice. With all the talk today about getting the message right — i.e., WHAT you want to say — figuring out HOW to say it is often overlooked. Tone and Voice are every bit as critical as messaging. Upmarket or downmarket? Elegant? Bold? Innovative? Warm and inviting? How you communicate tells a prospect volumes about your brand. Take the time to do a brand inventory and get your Tone and Voice right.
A PEEK AT NEW WORK
While we love creating global hotel branding campaigns, we also have a true passion for bringing the hotel brand experience to life. From menus to coasters, turn down cards to umbrellas, every onsite detail provides an opportunity to build a stronger more distinctive brand. Our recent portfolio of work for The James Hotels is one shining example.
See our work for The James Hotels >>
AS SEEN ON SOCIAL
HUMANS OF AGENCYSACKS
MEET THE MAKERS
Our Senior Art Director, Jessica Haas, has 300-500K monthly viewers on Pinterest, a number many dream of so we asked her, what's the secret? "To start with, I think it's important to know your target audience and identify a social platform that caters to that market. This alone will put you a step above the rest. When it comes to sharing on social media, have a strong brand message and add a distinct style to your visuals. Stay on-point, share images the way you would for a print or digital advertisement and compose captions as if you were talking to your most important customer. Lastly, social media isn’t always about making a sale; it's an opportunity to get noticed, share your brand, and build trust and credibility. Being true to who you are should come easy, so have fun with it and give it time to grow.”
Meet our team >>
One from the Archives
Inspired by our past
Douglas Elliman's ASK ELLIMAN campaign became one of the best known campaigns in real estate brokerage history. Positioning Douglas Elliman as the knowledgeable and authoritative voice distinguished them from a herd of property-focused competitors. This new brand voice proved to be a smart move because wealthy homesellers and homebuyers want savvy brokers with a network strong enough to open doors from NY to LA or Miami to Aspen.
See the work >>
On the road
Snaps from our travels
AgencySacks is in Abu Dhabi…stay tuned!