IDEAS THAT INSPIRE
Marketing to the most valuable prospect. Even today, after the most significant economic upheaval in decades, the top 10% of Americans control more than 70% of the wealth in the U.S. — and an even greater percentage of discretionary spending power. That means the affluent consumer is the most valuable prospective consumer. And make no mistake – today’s affluent are different. That’s why everything we do at AgencySacks is aligned to help clients better understand the affluent customer and how to market to them. We believe if you aren’t thinking about the affluent customer you’re missing out on reaching a key segment that can support higher margins, bring better brand loyalty, and offer a stronger brand halo.
A PEEK AT NEW WORK
HEI Hotels and Resorts. Imagine you’re an acknowledged leader in your industry, but you’ve been so busy being successful that you haven’t explained to your core audience why what you’re doing is working. HEI changed the game in hotel management precisely because they don’t think like other hotel managers. But how to make their approach clear? They turned to AgencySacks to help define a new brand identity, articulate their brand promise, and explain how they weave together the Art of programming and the Science that underlies their tools and resources in order to add sustainable value to hotel real estate.
The Surrey Hotel. In partnership with The Surrey and Parisian confectioner La Maison du Chocolat, we designed a chic roving bicyclette and cart to sell a signature blend of hot cocoa to gourmands throughout the Upper East Side. After garnering press and buzz about town, including features in The New York Times and Forbes, we were asked to follow up with the creation of a custom ice cream cart to extend the activation’s success to the warmer months. Photo Credit: Louise Palmberg
See our work for The Surrey >>
AS SEEN ON SOCIAL
One from the Archives
Inspired by our past
NetJets, Private Aviation. NetJets wanted to distinguish itself - not only as the best choice and the safest choice in private aviation - but clearly the right one. Our efforts helped them do that. Private aviation is often presented as a perk, a time saver, or a business essential. We took a different route for NetJets, highlighting the emotional component that elite business travelers know only too well.
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