'Alohilani Resort

REDEFINING WAIKIKI COOL

 
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When the owners of the Pacific Beach Hotel decided to recreate the property as "Alohilani Resort," we were brought on board to lead the branding effort. Our audit determined it was time to wake up Waikiki’s predictable resort life. We responded with the brand positioning of Aloha Chic, a fresh vision for what a lively new Waikiki hotel could be that influenced all of our efforts.

 
 PRINT ADVERTISING

PRINT ADVERTISING

 
 IDENTITY SYSTEM

IDENTITY SYSTEM

 
 DO NOT DISTURB DOOR SIGN

DO NOT DISTURB DOOR SIGN

 
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Alohilani would represent something far different from the predictable big box hotel brands. We wanted Alohilani to stand apart. Fresh, Seductive, and Local were our watchwords. So everything — from the names of hotel venues to signage to door hangers to menus — had to deliver on that spirit.

 IN-ROOM BRANDING

IN-ROOM BRANDING

 
 BRANDED CANDLE

BRANDED CANDLE

 
 RESORT RESTAURANT MENUS

RESORT RESTAURANT MENUS